KARLA LEIBOWITZ
Email: karla@karlakarla.com
EDUCATION
University of Pennsylvania, Wharton School, MBA, 2003
Smith College, Northampton, MA, BA, Mathematics, 1980
PROFESSIONAL EXPERIENCE
Explorers’ Corner, LLC, 2007-2008, Berkeley, CA
Adventure Travel Company. Writing, editing, and copy editing of itineraries, newsletters, and ad copy for print, email, and direct mail. Writing for web pages. Produced, edited, and wrote copy for company catalog 2007, 2008, and 2009. Other responsibilities: banking tasks including writing company checks and sending international wires, office IT support, database support. Used iContact to manage and check performance of newsletters and other bulk emailings. Used Flickr for a photo contest. Used Dreamweaver, in Design, Adobe Photoshop, and Word to produce output for print and web. Analyzed web site performance using Google Analytics. Adept user of Excel.
Consulting Clients 2003-2006
Cazadero Performing Arts Family Camp, 2006-2008, Berkeley, CA
Marketing for 2007 camp season. Successfully increased enrollment in sagging “Session B” by 50%, effectively filling the camp in 2007 for the first time in 3 years. Success continued through 2008 season.
Online Discussion Forum, 2006, Walnut Creek, CA
Exploratory research for business concept to develop and finance a discussion web site for rock concert audiences.
Explorers’ Corner, LLC, 2006, Berkeley, CA
Editing, copywriting, development of program materials, database analysis.
De La Riva Design, 2005, Oakland, CA
Exploratory research for business concept to design and sell Quinceanera dresses.
PrepPoint Tutoring Services, 2005, Pleasanton, CA
Research into demographics, competition, and service mix for successful tutoring company specializing in SAT preparation services, but interested in expanding its operations.
ETFZone, 2004, San Francisco, CA
Writing of articles on trends and practices in the Exchange Traded Funds international marketplace.
Eth Noh Tec Creations, 2003-2004, San Francisco, CA
Grantwriting to fund Bay Area performances of “Takashi’s Dream”. Successfully raised money from the National Endowment for the Arts and from the Haas Family Foundation.
Desert Dave, 2003, American Canyon, CA
Website rehabilitation using FrontPage.
Experience Prior to 2003
Mr. Stock, LP, San Francisco
Contract 1999-2001, Project Director, Trading System Development. Led a cross-functional team of twelve IT professionals to build a retail stock trading website – a retail spin-off of the options trading system built at Group One Trading (see below).
Object Products, Oakland, CA
Contract 1998, Consultant, Application Development: worked with chief application developer to design an on-line product to capture patient data for patients enrolled in drug trials conducted at private physician practices.
Group One Trading, LP, San Francisco, CA
Director of Systems Development, Systems Manager, 1991-1997: Managed IT department. Led team to develop and maintain portfolio and risk management system tools for an options trading company. With senior management, set priorities, hired staff, and established operating procedures.
Triton Biosciences, Alameda, CA
Contract, 1990-1991, Senior Programmer/Analyst: SAS support for new drug trials.
Janus Enterprises, Clinton MA
Contract, 1988, Software Engineer: Developed test software for new graphics board for Intel Corporation.
Abt Associates, Cambridge, MA
Senior Programmer/Analyst, 1986-1988: SAS support for new drug trials, research into government health care programs.
Imlac Corporation, Needham, MA
Software Engineer, 1985-1986: Developed software to allow search engine to find documents on the very first database published on the very first CD-ROMs.
O’Connor and Associates, Chicago, IL
Software Engineer, 1981-1984: Software and database development for volatility management for options trading.
OTHER EXPERIENCE
Event Manager: Chairperson, École Bilingue’s Place du Marché: 2003, 2004. This one day event is a spring fundraiser and community spirit raiser that employs over 150 volunteers, entertains from 700-1000 visitors, earns revenue of over $40,000, and requires several months to prepare for. Also served two years as Volunteer Coordinator for the event.
Raffle Chairperson, 2005: for École Bilingue de Berkeley’s annual raffle, raising over $24,000.
Board President, 2005: Eth Noh Tec Creations
Finance Committee, Mount Diablo Unitarian Universalist Church
Development Committee, 2004: École Bilingue de Berkeley
Chairperson of Worship Associates Mount Diablo Unitarian Universalist Church
Teen Mentor Mount Diablo Unitarian Universalist Church
Parent Volunteer: events, planning and leading children’s classes, fundraising. Schools and organizations: École Bilingue, MDUUC, Kairos Chorus, Bentley School.
For fun: ice skating, skiing, rock and blues piano, Cazadero Performing Arts
